Airbnb has unveiled an enticing treat for aficionados of pop culture this upcoming summer.
Introducing a new category titled Icons, the online lodging platform promises travelers extraordinary escapades immersed in the realms of music, cinema, television, sports, and beyond.
Brian Chesky, co-founder and CEO of Airbnb, expressed excitement about the launch, stating, “Icons take you inside worlds that only existed in your imagination—until now.” Chesky emphasized the company’s commitment to infusing real-world experiences with enchantment amidst an increasingly digital landscape.
The inaugural batch of 11 experiences, unveiled on Wednesday, spans a diverse spectrum, offering everything from an overnight stay in the iconic clock room of the Musée d’Orsay to an exclusive living room performance by Doja Cat. Notably, one standout offering invites guests to join comedian Kevin Hart for a VIP experience at his members-only speakeasy, the Coramino Live Lounge, featuring a tequila tasting and stand-up comedy show.
Transitioning from comedy to automobiles, car enthusiasts can indulge in a night at the Ferrari Museum in Maranello, Italy. The experience includes lounging on Zs atop a plush bed crafted from the same leather as Ferrari seats, enjoying a lap around the racecourse with Scuderia Ferrari ambassador Marc Gené, and attending the Emilia-Romagna Grand Prix as a VIP guest.
Film enthusiasts are also catered to with enticing options such as spending a night in the iconic house from the animated hit Up, adorned with over 8,000 balloons, or immersing oneself in a reimagining of the X-Mansion from X-Men in Westchester, New York. Additionally, guests can enjoy a stay in the control center of Riley’s emotions from Inside Out 2.
Music aficionados can embark on a getaway to the legendary home featured in 1984’s Purple Rain, located in Minneapolis, Minnesota, previously closed to the public. Visitors can even partake in an exclusive studio session channeling Prince.
Further highlights of the Icons program include touring with reggaeton superstar Feid, gaming in Milan with TikTok sensation Khaby Lame, and experiencing the vibrant culture of India with Bollywood star Janhvi Kapoor.
This initiative marks Airbnb’s latest venture into curated experiences inspired by contemporary culture. Previous offerings have included stays at Barbie’s Malibu Dreamhouse and DJ Khaled’s renowned sneaker closet. However, Icons not only grants access to unique accommodations but also offers opportunities for interaction with celebrities, tapping into the growing trend of experiential travel catering to adventurers seeking unconventional experiences beyond typical tourist attractions.
Chesky expressed enthusiasm for Icons, affirming, “With Icons, we’ve created the most extraordinary experiences on Earth.” Most Icon experiences are priced affordably, with many offered for free or under $100 per guest. However, securing a booking requires winning a digital golden ticket, with over 4,000 tickets slated for availability in 2024. Additionally, Airbnb promises to unveil new Icon experiences throughout the year, ensuring a steady stream of excitement for travelers.
