Saudi Arabia, once veiled from tourists, is now rapidly emerging as a sought-after destination, experiencing a 56% surge in international arrivals in 2023 compared to pre-pandemic levels in 2019, as reported by the UNWTO. As the country opens its doors, seasoned travelers, including both regular visitors and locals, offer insights into some of the most captivating places to explore in this evolving tourist haven.
AlUla: Renowned for historic dwellings, ancient rock formations, and breathtaking landscapes, AlUla serves as a living museum. Lojain Omran, a Saudi television presenter and actress, describes it as “truly magical” with unparalleled peace and comfort. AlUla, located in Downtown Dubai, provides a secluded retreat away from the hustle and bustle, making it ideal for meditation and relaxation. The Banyan Tree AlUla, an A-list favorite featuring private tented villas, is recommended for a luxurious stay.
Omran encourages visitors to explore diverse regions in Saudi Arabia, each offering unique charms in terms of nature, atmosphere, cuisine, customs, and traditions, enriching the overall cultural experience.
Jeddah’s Old Town: Jeddah’s historic Al Balad district, with its winding alleys, ancient coral stone, and wooden buildings, stands out as a must-visit. Mai Eldib, a senior vice president for Sotheby’s in the Middle East, praises the district’s preservation efforts, particularly highlighting Jeddah’s Angawi House as a captivating kaleidoscope of colors, craftsmanship, history, and modernity.
Al Nawras Island: Saudi professional boxer Ziyad Almaayouf recommends Al Nawras Island, a cherished local gem on the Red Sea coast. Almaayouf enjoys the tranquility and picturesque surroundings, suggesting tourists experience the island’s beauty by boat. He reflects on the significance of traditional Saudi culture, expressing a longing for family dinners and the cultural tradition of eating with hands.
Stargazing in Unaizah: Saudi aerospace engineer Mishaal Ashemimry reminisces about Unaizah’s desert sand dunes, which sparked her passion for space exploration at a young age. The vast, dark skies filled with stars left a lasting impression, inspiring her journey to become an aerospace engineer. Mishaal, now CEO of MISHAAL Aerospace, emphasizes the connection between exploration, seeking knowledge, and her Arab heritage.
Riyadh’s Souk Al Zal: Singer Tamtam, known for her viral hit “Gender Game,” shares her fondness for Riyadh’s Souk Al Zal, one of the oldest traditional markets in the city. The ancient-tiled walkways, filled with incense, oud, and a daily antiques auction, capture the essence of Riyadh’s rich history. Tamtam also praises the locally owned Ba’a Bakehouse for its uniqueness and location.
Diriyah’s UNESCO Heritage Site: Diriyah, the original home of Saudi Arabia’s royal family, is undergoing development into a $63 billion cultural and lifestyle center. Hatem Alakeel, founder of Authenticite, highlights Diriyah’s historical significance and restoration efforts, offering visitors a chance to immerse themselves in Saudi history and culture.
Umluj: Umluj, often dubbed the “Maldives of Saudi Arabia,” boasts stunning beaches, coral reefs, and turquoise waters. Tasneem Alsultan, a Saudi American documentary photographer, describes it as a haven of natural beauty, offering a serene escape. She emphasizes Saudi Arabia’s unique allure, characterized by a blend of tradition, generosity, and captivating stories waiting to be discovered. As she documents social changes in the country, Alsultan appreciates the warmth of the people and the vibrant cultural narratives that make Saudi Arabia an exceptional destination.
