HomeLifestyleDucati and Bentley's Unexpected Collaboration

Ducati and Bentley’s Unexpected Collaboration

Upon its debut in 2011, the Ducati Diavel cruiser motorcycle drew inspiration from the Bentley Continental GT, making it fitting that Ducati collaborated with Bentley to craft the Ducati Diavel for Bentley. Limited to 500 models, with American allocations already spoken for, this collaboration was unveiled during Miami’s Art Basel. Drawing influence from Bentley’s W12 729-hp Bentley Batur, the Diavel for Bentley aligns with the hand-built British supercoupe in comfort during grand touring, luxury, and exclusivity.

Equipped with a 1,158cc V4 Grandturismo engine generating 168 horsepower, the Diavel for Bentley is a formidable machine. While not the most extreme motorcycle-car fusion from Ducati’s Bologna plant, it stands out with distinctive features. The collaboration between Bentley and Ducati designers is evident in details like the Batur’s grille pattern adorning the Diavel’s air intakes, and shared design elements such as central ribs.

Translating Bentley’s horizontal design into the Diavel presented challenges, with Ducati’s design director, Andrea Ferraresi, working to incorporate Bentley DNA. The Diavel features a downward-facing horizontal line, retaining Ducati’s aggressive stance, with incorporated shoulder haunches. Ferraresi highlights the overlapping carbon fiber on the tail, mirroring the Batur’s rear spoiler.

The Ducati Diavel for Bentley offers a custom startup screen displaying both logos, production number, and a plaque indicating the unit’s position within the limited run. Additionally, 50 Diavel for Bentley Mulliner bikes are available exclusively to Bentley owners, offering bespoke options from Bentley’s Mulliner division. Customization includes bodywork colors, matching Ducati paint to Bentley colors, rim colors, brake caliper options, carbon fiber visibility, seat stitching, and exclusive badging.

Expected to be priced around $70,000 in the U.S., with the Diavel for Bentley Mulliner costing approximately $90,000, these limited-edition motorcycles are poised to appreciate in value. Despite being sold out in the U.S. before customers fully saw the bike, the anticipation for the unexpected collaboration was palpable. Ducati’s history of partnering with performance automakers continues, hinting at upcoming surprises in crossover collaborations, with CEO Jason Chinnock teasing an unexpected development for the following year.

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