After amassing four platinum albums and a string of hit singles, DJ Khaled’s knack for successful collaborations extends beyond music. His encounter with the oral care experts at Aurezzi sparked his excitement about their potential, leading to a partnership that has evolved into something truly golden.
Expressing his enthusiasm, the Grammy winner shared his perspective on the collaboration with Aurezzi in a recent interview with Robb Report. According to Khaled, the team’s passion for the project resonated with his own commitment to wholehearted endeavors. “I’m a type of person, if I’m going to do something, I don’t know how to do anything halfway. And that’s what I felt with them, they were going all in on the project,” he emphasized.
Fast forward a couple of years, and DJ Khaled has become a shareholder in Aurezzi, a Swedish enterprise positioning itself as the world’s premier luxury oral care brand. In celebration of this collaboration, a new gold toothbrush set has been launched in partnership with Khaled, featuring gold-infused toothpaste and mouthwash.
Central to the collection is a meticulously handcrafted toothbrush from Switzerland. Although it maintains the manual operation that Khaled prefers for its hands-on effectiveness, this brush is distinguished by its 24-karat gold plating. The opulence extends to its presentation, complemented by a matching stand that enhances its aesthetic allure when placed on any countertop. The creamy toothpaste and mouthwash are equally indulgent, containing 24-karat gold particles. The toothpaste incorporates hydroxyapatite, renowned for its potential to outperform fluoride in preventing tooth sensitivity by aiding in the restoration of tooth surfaces. Meanwhile, the mouthwash is designed to combat bacteria and promote the remineralization of teeth.
Aurezzi’s commitment to both style and functionality is evident in the design of the brush. The company, founded by Noel Abdayem, a dentist known for The Humble Co., which produces environmentally conscious toothbrushes, has crafted a toothbrush with over 5,000 soft or medium bristles densely packed into the brush head. This ensures a thorough cleaning for the gums, providing a brushing experience similar to other toothbrushes, with a unique touch from the added heft resulting from the gold plating.
DJ Khaled emphasized the idea of luxury as a lifestyle, stating, “When we speak about luxury—it’s a lifestyle. And luxury is not just something that you flaunt and show, luxury is the way you move.”
The DJ Khaled X Aurezzi 24-karat gold oral care series is available for order through the brand’s website. The complete set is priced at $179, but individual items can also be purchased separately, with the toothbrush priced at $59, the stand at $49, the toothpaste at $39, and the mouthwash at $39. For those less inclined towards yellow gold, the brush and stand are also offered in rose gold and silver, maintaining the same pricing.
