Ferrari is nearing the finish line with its first-ever electric vehicle.
The legendary Italian automaker announced on Tuesday that it will officially unveil its first fully battery-powered model in October, according to the Financial Times. This groundbreaking EV will be one of six new models Ferrari plans to introduce in 2025, marking a major step in the brand’s evolution.
Details about the highly anticipated electric Ferrari remain scarce. What is confirmed, however, is that the car will make its debut in Italy on Thursday, October 9. Speculation about Ferrari’s EV has been swirling for years, with the company only recently acknowledging its existence. Still, CEO Benedetto Vigna has remained tight-lipped, offering no further hints about what enthusiasts can expect.
“Don’t ask me anything about the electric car,” Vigna said. “The Ferrari model, we will announce in a unique and innovative way.”
The secrecy surrounding the EV means that even its body style remains unknown. Ferrari’s legacy is built on high-performance sports cars, but there is a possibility the new model could take the form of an SUV, similar to the Purosangue. Reports suggest that Ferrari has been testing prototypes using the body of a Maserati Levante—a midsize SUV—near its Maranello headquarters, according to Autocar. This has led some to believe that the EV could be an SUV rather than a traditional sports car. Regardless of its shape, Ferrari has confirmed that the new vehicle will incorporate technology from its racing division to enhance performance and efficiency.
Vigna’s announcement coincided with Ferrari’s latest quarterly sales report and comes at a time when other high-end automakers are rethinking their EV strategies. Just this week, Aston Martin’s CEO Adrian Hallmark revealed that the company’s long-delayed first electric model had been pushed back even further, with no clear timeline for its release. Meanwhile, Porsche is also reassessing its approach to electrification following a sharp decline in sales of the Taycan, its first all-electric vehicle, in 2024.
Despite these challenges facing the broader luxury EV market, Ferrari remains committed to its electrification plans. The company’s upcoming lineup is expected to feature a mix of powertrain options, ensuring that traditional internal combustion engine (ICE) and hybrid models continue to be available. Among the vehicles Ferrari is set to launch this year are successors to the Roma, an ICE-powered sports car, and the SF90, a hybrid supercar—both of which were discontinued last year.
As the automotive world watches closely, Ferrari’s first EV is poised to be a major milestone for the brand. With its reputation for innovation and performance, Ferrari is betting that its approach to electrification will stand out in an evolving market.
