The legendary quarterback has chosen to part with some of his most cherished collectibles.
Retired NFL icon Tom Brady is collaborating with Sotheby’s to auction a selection of his watches, jerseys, and various memorabilia this December. This auction will showcase the seven-time Super Bowl champion’s deep love for football and horology, featuring a range of items from highly sought-after, one-of-a-kind watches to historic, game-worn apparel.
“I’ve been so fortunate to have such an amazing journey in my career, and these watches and collectibles really capture those unforgettable moments and all the hard work behind them,” Brady expressed in a statement.
Originally from California, Brady spent two decades with the New England Patriots before concluding his career with a two-year tenure at the Tampa Bay Buccaneers. Over the last 20 years, he has built an impressive collection of luxury timepieces. His journey in watch collecting began with an IWC GST Automatic Alarm, which he purchased to commemorate his first Super Bowl victory in 2002. Since then, he has acquired pieces from some of the world’s most prestigious watchmakers, many of which will be available in the upcoming auction.
Among the standout pieces is a unique Audemars Piguet Royal Oak Flying Tourbillon, specifically crafted for Netflix’s “Greatest Roast of All Time: The Roast of Tom Brady.” This one-of-a-kind timepiece features a white-gold case, a matching gold bracelet, and a stunning diamond-set bezel. Its salmon tapisserie dial includes diamond letters spelling “Tom Brady,” with the Roman numeral “VII” to honor his Super Bowl victories. The movement is also engraved with Brady’s signature. This exquisite watch, which he wore during the roast, has a pre-sale estimate ranging from $400,000 to $800,000.
Another remarkable item in the auction is Brady’s Richard Mille RM 35-03 Automatic Nadal, with an estimated value of $300,000 to $500,000. Released in December 2023, this innovative watch is one of several designed by tennis superstar Rafael Nadal in collaboration with the Swiss watchmaker, representing the fourth model in the “Baby Nadal” collection. This timepiece features a revolutionary “butterfly rotor,” enabling the wearer to control the winding speed and rotor geometry based on their lifestyle and activity levels.
In addition to these high-profile pieces, the auction will include a now-discontinued rose-gold Patek Philippe Nautilus Reference 5980/1R-001, which Brady acquired in 2017. This particular watch has an estimated value between $180,000 and $240,000. Another sought-after item is the Rolex Day-Date Reference 228396TBR, distinguished by its rare meteorite dial, with a pre-sale estimate of $80,000 to $120,000.
Brady’s connection with IWC, where he was formerly an ambassador, is also reflected in the auction. Among the items is the Pilot’s Watch Top Gun Edition “SFTI,” which he famously wore during the Super Bowl Champion Parade in 2021. This watch is estimated to fetch between $12,000 and $18,000.
The auction not only represents a significant moment for Brady but also serves as a testament to his influence in both the sports and luxury watch worlds. Each piece in his collection tells a story, reflecting key milestones in his illustrious career. For fans and collectors alike, this event presents a rare opportunity to own a piece of history associated with one of the greatest quarterbacks in NFL history.
Brady’s collection spans a wide range of styles and brands, highlighting his refined taste in luxury watches. Each timepiece has been carefully selected, often tied to significant moments in his career or personal milestones. His decision to auction these items reflects not only a personal transition as he moves away from his playing days but also a willingness to share his journey with fans and collectors who admire his achievements.
As the auction date approaches, anticipation builds among enthusiasts eager to bid on these exclusive items. The event promises to attract a diverse range of bidders, from avid sports fans to luxury watch collectors. Brady’s involvement in the auction adds an exciting layer, as it brings together his passion for sports and high-end horology, creating a unique intersection of two dynamic worlds.
In conclusion, Tom Brady’s auction of his treasured watches, jerseys, and memorabilia marks a significant event in both the sports and luxury watch communities. His impressive collection, which reflects his storied career and personal journey, offers fans a unique opportunity to own a piece of NFL history. With standout pieces like the custom Audemars Piguet Royal Oak Flying Tourbillon and the Richard Mille RM 35-03 Automatic Nadal, this auction is sure to generate considerable interest and excitement.
