For years, tennis star Novak Djokovic has been shrouded in an almost mythical aura, with some fans and critics speculating that his unparalleled skill on the court and his youthful agility at the age of 36 must mean he’s a tennis cyborg sent from the future to overshadow Roger Federer. This belief might have persisted, but Djokovic’s recent choice of wristwear at the Laureus Awards offers a new perspective.
Sporting a watch that’s dazzlingly adorned with 330 diamonds, Djokovic’s choice seems to signal that he’s not just a sports machine but rather someone with a flair for extravagant style. This timepiece is far from the understated gear of a robot; it’s a bold statement piece that exudes celebration and high energy.
The watch in question is the Hublot Spirit of Big Bang All Black Pavé. Even aside from the impressive diamonds, the skeletonized dial and the titanium case make it a standout. The watch features the HUB4700 self-winding skeleton chronograph movement, which provides a glimpse into the intricate mechanics beneath the surface—much like Djokovic’s strategic mind games on the court. Given Djokovic’s preference for light, agile movements, it’s no surprise he favors the titanium case over heavier metals like steel or gold.
This choice of watch aligns with a parallel found in another tennis legend, Rafael Nadal. Nadal’s Richard Mille RM 27-04, which he wore at the same event, is one of the lightest tourbillons ever made. While Nadal’s watch maintains a level of discretion, Djokovic’s Hublot is all about making a statement.
“Diamonds may be a girl’s best friend, but they’re a GOAT move here by Nole,” remarks Andrew McUtchen from Time and Tide Watches, who himself is a fan of Hublot. “Factory-set diamonds on a watch are reserved for performers and athletes who are at the top of their game, who have accumulated accolades and care less about traditional norms.”
McUtchen also humorously notes that the abbreviation SOBB, which stands for Spirit of Big Bang, might evoke a certain expression. Still, he admires Djokovic’s choice, acknowledging the watch’s impressive and bold design.
This move aligns with Djokovic’s recent efforts to present a more relatable and engaging personality as his career nears its end. Earlier this year, Djokovic revealed his intention to enjoy life off the court more and to showcase a bit more of his personality. He even participated in a spoof ATP video that gained viral attention in March. By mingling with celebrities like Jude Bellingham and Usain Bolt on the red carpet while wearing a watch as audacious as the Hublot Spirit of Big Bang, Djokovic seems to be embracing this new, vibrant aspect of his public persona.
