Bernard Arnault, Chairman and CEO of LVMH Mot, Hennessy, and Louis Vuitton, sits seated in a plush chair. While the $204 billion CEO metaphorically sits atop an empire of more than 70 iconic luxury brands including Louis Vuitton, Dior, Sephora, Dom Perignon, and many others. He is physically sitting in a chair constructed in Brianza by the renowned Mascheroni company, which was founded in 1973.
“Arnault is not the only one, but he is the most emblematic of our clients who are seeking for goods that others are unaware of rather than major names.” And there is where we differ, in that we have discovered the appropriate balance between renown and exclusivity,” said Silvio Mascheroni, the founder’s son, to the local press. The chair in which the world’s most rich chairman sits is a Congress 135 armchair type. It is made of solid wood and has non-deformable cushioning and leather upholstery. The roughly $5500 chair is constructed of natural ox leather and is stamped with the trademark “Mascheroni srl Manufactured in Italy,” ensuring its genuineness.
Why has Mascheroni never spent in advertising in over five decades of operation? “We’ve always considered that our products were the finest advertisement, and our consumers were the best salespeople.” “I believe that our good fortune stems from the fact that we instantly recognized what to accomplish and how to execute it,” Silvio Mascheroni explained. The luxury label is noted for its high quality and affluent clientele. Mascheroni’s attention to detail is responsible for their success. It is one of the few firms that directly controls the full manufacturing cycle, from raw material selection through manufacture, with each product created by a single craftsman.
Prominent politicians, heads of state, and uncrowned kings and queens across the world favored the Mascheroni throne to successfully control their realm. From German politician Ursula Von Der Leyen to legendary Ukrainian politician Volodymyr Zelensky, Qatar’s legislative body Shura Council, and national legislatures from Africa and Asia perch on a Mascheroni.
